Icons – New Brand Development


.: The Challenge :.
A small 20 – room exclusive hotel on the island of Santorini, Greece was in need of a brand identity(name and visual identity). The hotel is a member of the small leading hotels of the world. The hotel’s primary offering is excellent service, modern technology, beautiful scenery, luxurious surroundings privacy and even security for celebrity customers.
.: The Solution :.
The first step in the branding program was to define the hotel’s desired/core values. Dreaming, minimal and luxurious were identified as new hotel’s most important values.

Icons was selected as the hotel’s name. The hotel’s windows frame the majestic Santorini views. They create unique, unforgettable icons.

The Icons logo is minimal yet totally Greek. A series of applications were designed (Folder, Letterhead, Envelope, Business card, Wine’s label, Menu and Wine list etc) in order to communicate a unique and luxurious brand.

The Icons corporate identity is not simply a name, a logo and its applications but the symbol of the Icons’ vision and goals.

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