Icons – New Brand Development
Icons was selected as the hotel’s name. The hotel’s windows frame the majestic Santorini views. They create unique, unforgettable icons.
The Icons logo is minimal yet totally Greek. A series of applications were designed (Folder, Letterhead, Envelope, Business card, Wine’s label, Menu and Wine list etc) in order to communicate a unique and luxurious brand.
The Icons corporate identity is not simply a name, a logo and its applications but the symbol of the Icons’ vision and goals.