Igloo Creations – New Brand Development
The logo was developed by utilizing the name’s acronyms I and C which are also the initials of the words ice cream category. An elegant and “creamy” logo was selected because it communicates the product’s attributes and elegance.
Critical to the business to business environment is the development of a unique sales organizer. The purpose of this project was to move away from traditional means of communicating in the business environment and create a sales organizer with end-user appeal. We focused on the attributes that would drive a restaurant and café customer to order the product: premium ness, indulgence and appetite appeal.
Price driven sales are the norm in the category and the Greek market. The client reported that many customers ordered the product without asking first for the price, indicating that the brand image communicated in the brochure was quite strong.