Sarantis – Corporate Identity Revitalization
The new Sarantis corporate identity retained the old identity’s corporate colors as they had gained equity over the years. A new branding element/symbol was developed and replaced the traditional S of the old identity. The new symbol, the wings, symbolize the new Sarantis era. They are the wings of change, the wings of progress. The brand’s house style is based on the wings and aims at leveraging their communication power.
The new corporate tagline Great Brands for Every Day, is linked to the corporate logo and has become the corporate signature. Research has shown that the Sarantis new identity is modern and elegant and although quite different from the old identity, it is not disconnected from the past. Instead, it represents a company with history and stature.