Tsakiris Δημιουργίες – New Brand Development
.: The Challenge :.
Tsakiris, the leading potato chip brand in Greece, wanted to extend its line of offerings by introducing a new premium sub-brand, in three flavors.
.: The Solution :.
The purpose of the branding program was to develop a premium sub-brand, while maintaining the Tsakiris brand’s authenticity and Greekness. Creations was the name finalist. The name “creations” places the consumer into Tsakiris’s kitchen. It communicates, high quality, authenticity and great taste: Unique creations with unbeatable taste. The brand’s packaging is minimal and places emphasis on the quality of the product and its ingredients. In order to further communicate premiumness, a high quality, matt paper was selected for the packaging.