Tsaks By Tsakiris – New Brand Development
Tsak’s company of friends was also developed to communicate more comprehensively to the target audience and built relevance, overcoming thus gender and personality barriers. Three more characters were developed. Tsak’s girlfriend is fun and athletic, the monkey is funny and plays practical jokes and the fox is smart and thoughtful (also a symbolic animal in Greek tradition). Tsak and his friends are depicted in the back of the packaging.
On the hazelnut snacks, Tsak is depicted signing in Fame Story (the most successful reality show in Greece) and on the cheese puffs playing soccer (Greece won the European cup in soccer in 2004). On the snacks with tomato and cheese, Tsak is depicted skateboarding – a popular sport in Greece.
Tsak’s new product line was launched on November 2005. A life-size Tsak mascot was created and premiered at a promotional event.
Bronze Ermis Award 2006: Package Design Category
Gold EVGE Award 2004: Illustration Category