Vero Cretan – New Brand Development
The packaging is modern and clean. The use of the face of a traditional Cretan man as the main branding element enforced the brand name’s communication and assisted in the creation of a unique brand story. A pattern based on the shape of unique Cretan sprouts was developed in order to “dress up” the packaging and also communicate the brand’s unique high quality products.
The overall identity of the new brand differentiates it effectively on shelf, by being modern yet authentic. Both name and packaging alternatives were researched to conclude to the final solutions.
“We are extremely satisfied with the branding of our new product line. Both the name and the packaging stand out. The second month of launching the new brand, sales of the Vero Cretan coat’s milk surpassed 100 tones on a monthly basis. We have received extremely positive market response!” said H. Delidimitris Managing Director of Cretan Mills.